EVENTS

Over the last 5+ years, I’ve had the opportunity to lead marketing efforts for industry-leading conferences, webinars, and client events. Below is a showcase of the events I’ve helped bring to life — from pre-event strategy to post-event results.
West-Com Nurse Call Systems, Inc. Distributor’s Conference

March 4-6, 2025

About the Event:

The West-Com Distributor Conference brought together our nationwide distributor network for a high-impact event focused on education, collaboration, and recognition. Held in Las Vegas, the 3-day conference featured hands-on training sessions, product updates, and strategic insights designed to empower our distributor network for success. Distributors participated in interactive feedback forums, celebrated achievements and top performers, and engaged in valuable networking opportunities. The event also included presentations from key partners, fostering alignment and shared vision across the West-Com community.

My Role and Responsibilities:
  • Secured and arranged meeting space, managing venue logistics to support seamless training sessions, networking, and presentations.
  • Drafted and distributed all pre-event communications to West-Com’s distributor network, providing clear, timely information and boosting engagement.
  • Ordered branded swag and giveaways to enhance attendee experience and increase brand visibility throughout the event.
  • Selected and coordinated food and beverage services, ensuring high-quality catering for all attendees and events.
  • Created the official PowerPoint template used across all sessions, establishing a consistent and professional visual identity for the conference.
  • Designed and distributed a post-event survey to gather feedback, helping inform future event improvements and gauge overall satisfaction.
Impact Highlights:
  • Over 60 distributor attendees from across the U.S. participated in the multi-day event.
  • Achieved a 90% satisfaction rate based on post-event survey responses.
  • Collected actionable feedback to inform future distributor support and engagement strategies.
  • Delivered 15+ hours of training, feedback sessions, and partner presentations.
  • Strengthened relationships across the distributor network through in-person collaboration and recognition of top performers.
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Data Center World 2024

April 15-18, 2024

About the Event:

Data Center World is the premier global conference for data center, cloud, and IT infrastructure professionals. The 2024 event in Washington, D.C. welcomed over 2,500 attendees and featured 180+ exhibiting companies, live demos, and strategic content across four days.

My Role and Responsibilities:
  • Developed and scheduled all pre-event social media content, promoting Early Bird registration, discount codes, featured sessions, and exhibitor highlights.
  • Created and managed a co-marketing toolkit for sponsors and exhibitors, including promo codes, branded assets, and posting guidelines.
  • Conducted on-site video interviews and collected attendee testimonials to support future promotional efforts.
  • Helped plan and execute attendee engagement activations, including running the “Passport to Prizes” program and working the official event booth.
  • Coordinated and deployed email marketing campaigns targeting registration, content engagement, and exhibitor promotion.
Impact Highlights:
  • Drove 15% of total conference registrations through tracked promo codes used in co-marketing and social campaigns.
  • Engaged 50+ exhibitors in the co-marketing program, amplifying event visibility and extending campaign reach across multiple verticals.
  • Increased on-site social media engagement by 40% compared to 2023, including live interviews, photo coverage, and user-generated content.
  • Executed the “Passport to Prizes” program with 250+ active participants, encouraging booth traffic and deeper sponsor engagement.
  • Achieved an email open rate of 35% and a click-through rate of 9%, outperforming industry averages for B2B tech events.
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Enterprise Connect 2023

March 27-30, 2023

About the Event:

Enterprise Connect is the premier event for enterprise communications and customer experience technology. It brings together IT leaders, vendors, and industry experts to explore the latest in unified communications, contact center solutions, AI, and collaboration tools. The event offers keynotes, in-depth sessions, and a robust expo floor to help attendees shape their organization’s communication strategy.

My Role and Responsibilities:
  • Led multi-channel campaigns across email, social media, and web to drive attendee and exhibitor engagement.
  • Designed and deployed email campaigns in Eloqua to targeted segments, optimizing for open rates, CTR, and conversions.
  • Contributed to signage planning and on-site brand visibility efforts across the expo floor and session spaces.
  • Conducted post-show reporting and analysis to inform the 2024 marketing strategy.
Impact Highlights:
  • Supported consistent on-brand messaging across email, social, and web touch points, reinforcing value props throughout the funnel.
  • Achieved 36% average open rate and 11% CTR across Eloqua campaigns, outperforming industry benchmarks and driving high-value conversions.
  • Executed 75+ tailored social posts pre-event, aligning messaging with registration deadlines, speaker reveals, and partner promotions.
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Service Management World 2023

November 11-15, 2023

About the Event:

Service Management World is a leading conference for service management professionals across IT, HR, facilities, and customer support. Hosted by HDI, it focuses on modernizing service delivery through best practices, automation, AI, and organizational change. The event features expert-led sessions, interactive workshops, and networking tailored to those managing service teams and processes.

My Role and Responsibilities:
  • Designed, built, and maintained event website pages using the CMS, ensuring accurate, on-brand, and timely updates to drive conversions.
  • Created and optimized landing pages for speakers, sessions, pricing, and registration with clear CTAs to support user flow and SEO.
  • Managed and executed a multi-week co-marketing campaign targeting 30+ exhibiting companies with weekly outreach and performance tracking.
  • Developed and distributed email templates and custom promo assets to exhibitors to amplify event reach and registrations.
  • Worked closely with registration teams to align website functionality and user experience with backend attendee tracking systems.
  • Supported site QA and testing across mobile and desktop to ensure flawless user experience pre-, during, and post-event.
Impact Highlights:
  • Managed weekly communications with 30+ exhibitors over 8 weeks, resulting in consistent engagement and 25% growth in partner-led registrations.
  • Helped increase conversion rates by 18% through optimized landing page content and streamlined user flows.
  • Achieved a 20% increase in average session duration on key landing pages, indicating stronger engagement with curated content.
  • Contributed to $18,000+ in attributable revenue through co-marketing campaign performance and code tracking.
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RPI Consultant’s Winter Webinar Series 2021

December 5-8, 2021

About the Event:

The Winter Webinar Series was a multi-day virtual event broadcasted via ON24, designed to provide in-depth education and insights for enterprise software users. The series featured over 30 live and on-demand presentations focused on platforms like Infor, Perceptive Content, and Kofax, covering key topics in finance, supply chain, HR, and automation. With more than 200 virtual attendees, the event offered practical strategies, product demonstrations, and industry best practices to help organizations optimize their technology ecosystems.

My Role and Responsibilities:
  • Supported end-to-end technical setup and production for live and on-demand webinars using ON24.
  • Collaborated with presenters to refine slide decks and content for brand alignment, narrative flow, and visual clarity.
  • Created promotional assets and pre-event communications, contributing to email and social media campaigns that drove registration and attendance.
  • Assisted in developing post-event follow-up communications, including thank-you emails, feedback surveys, and gated on-demand content.
  • Monitored real-time audience metrics and engagement tools within ON24 to support data-driven recommendations for future webinars.
  • Contributed to the production of marketing performance reports, highlighting attendee demographics, session popularity, and engagement trends.
Impact Highlights:
  • Attracted 200+ qualified virtual attendees, surpassing registration goals and expanding reach within the enterprise software user community.
  • Delivered over 30 webinars (live and on-demand) driving an average session attendance rate of 70% and over 1,000 total session views within the first month.
  • Positioned RPI as a thought leader across key functional areas—finance, HR, supply chain, and automation—by showcasing actionable strategies and proprietary insights.
  • Generated 50+ sales-qualified leads (SQLs) through tracked webinar engagement, Q&A participation, and gated follow-up content.
  • Boosted email campaign performance with above-average open and click-through rates, driven by segmented messaging and consistent branding.
  • Recorded a 95% presenter satisfaction rating, based on internal surveys around tech support, content prep, and session logistics.
  • Increased LinkedIn traffic by 18% during the event week, tied to campaign posts and speaker amplification efforts
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